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Mexican products conquer palates thousands of miles away
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The food and beverage industry does not only concern wines and restaurants, but also all processed foods.
Jesús Rosas Acevedo, SOPEXA México General Manager, an expert in the international food and beverage industry, states that Mexican gastronomy has seen constant growth in the last 10 years, given the increase in consumption of gourmet products and the rise of an important amount of specialized boutiques, as well as the people’s interest in consuming local products not only in Mexico, but all over the world.
SOPEXA is an international agency with private capital which emerged from an initiative of the French Ministry of Agriculture after the Second World War, which was created in order to promote French processed foods. Present in the industry for more than 50 years, the agency has branches in more than 30 countries around the world, and an important number of media and positioning campaigns.
Jesús accepts that there is still a long way to go, and that the processes required by the different domestic and international authorities are complicated. However, SOPEXA has the know-how which may be key for entrepreneurs to be able to access new markets.
Not so long ago, the agency became private, and the team does not only focus on French products, but also takes advantage of the network they have created to synergize at large. As an example, Mexico and its industrials have benefited from great deals for Michoacán avocadoes headed to Canada, or tequila headed to China. Last, but not least, Jesús shared that SOPEXA is working very hard on a project that might bring to our country an important selection of French cheeses, as well as Mexican meat products which might get halal certified and be available in the future in different countries of the Arabian Peninsula.
